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eMail Marketing, Opt-in eMail ServicesIf you are planning an email marketing campaign and you want to make sure that your email gets delivered, you need to design, develop and code your eblast so that it looks good in all browsers and platforms and doesn't get caught by aggressive spam filters and end up in the junk folder of your target audience. Don't assume that your web programmer will be able to code a successful HTML e-blast if he or she has no experience with the protocols involved in e-mail marketing. 90% of the time, key mistakes will be made and most of your campaign will end up as junk. |